Yo, you know Steve Jobs?
He was actually a thief – a naughty, naughty thief.
Remember that quote?
“Good artists copy. Great artists steal”
Ya, Steve actually stole from the artist who said that quote – Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Cipriano de la Santísima Trinidad Ruiz y Picasso.
Aka Pablo Picasso.
See Steve Jobs copied Picasso to make Apple $350 billion.
So, it’s Spain, 1945.
We’re in the studio of the great artist himself.
Say hi, Picasso.
Uhhh close enough…it’s his second language.
Now like every honorable Spaniard, Picasso’s obsessed with 1 thing: bullfighting.
So he spends his days studying this graceful beast:
- He watches it
- He touches it
- He tastes it
Maybe not taste…but he gets to the animal’s inner beauty in ways we never have.
So he sets out to capture it – stripping away its features one by one.
First the hair.
Then the skin.
Then the organs.
‘Til after 11 iterations he’s left with just this…
Just kidding lol. It looked like this.
Picasso simplifies the complex structure of a bull until it’s just — lines!
The ~essence~ of a bull.
And, of course, this masterpiece catches the eye of another animal – Steve Jobs.
The human turtleneck falls in love.
In fact, Steve is so in love he builds a school around it – APPLE UNIVERSITY.
A place to study Picasso’s bull.
And make sure just ~The Essence~ was at the forefront of all Apple design.
Like simplifying Apple’s mouse to a trackpad.
So…thanks for stealing Steve :)