🍎 How Steve Jobs Copied Picasso
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Yo, you know Steve Jobs?
He was actually a thief – a naughty, naughty thief.
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/64a7026b7c66492dfba09417_Picasso_Drawing%231.webp)
Wait!
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/64a1639814f1a645646237d7_Picasso_Drawing_2.webp)
Remember that quote?
“Good artists copy. Great artists steal”
Ya, Steve actually stole from the artist who said that quote – Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Cipriano de la Santísima Trinidad Ruiz y Picasso.
Aka Pablo Picasso.
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/64a702e4aaa824c133bd4c1c_Picasso_Drawing%233.webp)
See Steve Jobs copied Picasso to make Apple $350 billion.
Here’s how…
So, it’s Spain, 1945.
We’re in the studio of the great artist himself.
Say hi, Picasso.
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/64a702fb1b80585778f0d251_Picasso_Drawing%234.webp)
Uhhh close enough…it’s his second language.
Now like every honorable Spaniard, Picasso’s obsessed with 1 thing: bullfighting.
So he spends his days studying this graceful beast:
- He watches it
- He touches it
- He tastes it
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/64a1639903c2c188ba1d0aa2_Picasso_Drawing_5.webp)
Maybe not taste…but he gets to the animal’s inner beauty in ways we never have.
So he sets out to capture it – stripping away its features one by one.
First the hair.
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/64a1639b49d92613ac68fd11_Picasso_Drawing_6.webp)
Then the skin.
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/64a163997c06a4e2d7ff93ce_Picasso_Drawing_7.webp)
Then the organs.
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/64a1639a7647dffce85b8983_Picasso_Drawing_8.webp)
‘Til after 11 iterations he’s left with just this…
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/64a1639afbc5561326305908_Picasso_Drawing_9.webp)
Just kidding lol. It looked like this.
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/64a1639a2c99df9f4e81b9b3_Picasso_Drawing_10.webp)
Picasso simplifies the complex structure of a bull until it’s just — lines!
The ~essence~ of a bull.
And, of course, this masterpiece catches the eye of another animal – Steve Jobs.
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/64a1639a709a48bfa6d15b9f_Picasso_Drawing_11.webp)
The human turtleneck falls in love.
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/64a1639b2fbb1442a9f621c6_Picasso_Drawing_12.webp)
In fact, Steve is so in love he builds a school around it – APPLE UNIVERSITY.
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/64a1639b9efba5407c931e6c_Picasso_Drawing_13.webp)
A place to study Picasso’s bull.
And make sure just ~The Essence~ was at the forefront of all Apple design.
Like simplifying Apple’s mouse to a trackpad.
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/64a1639c2fbb1442a9f62200_Picasso_Drawing_14.webp)
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/64a1639ca9833a36d264df94_Picasso_Drawing_15.webp)
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/64a1639c5fdd66827277be01_Picasso_Drawing_16.webp)
So…thanks for stealing Steve :)
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/64a1639c8d584d2e53a445f6_Picasso_Drawing_17.webp)
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