The Invention of Silly Putty 🥚
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Morning Stretchy!
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/652c90ac801163eda74abe4b_PUTTY.gif)
Same, Durd. Same.
But get yourself back together.
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It’s only Monday, dammit.
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While Durd figures himself out, let’s talk about Silly Putty.
Because the stuff was invented to defeat the Japanese in WWII.
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/652c90ab21a48bfbd9b1e285_G1B.webp)
Lol.
Imaginative, but not quite.
It was 1943.
This GE engineer, James Wright, gets a new project on his desk.
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So James gets to work.
But he kinda wasn’t paying attention…
Halt!
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/6528af9c81d68dc3b3ae64d9_1b.webp)
This is an ad. And you’re under arrest.
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/6528af9c3c2ff6a50c50ed2d_2.webp)
Cause of arrest?
Your sh*tty videos.
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/6528af9c43fd61ab6f10b1b9_CleanShot_2023-10-12_at_13.55.54.gif)
Work with our video editors instead.
Just send over an idea with files and get back eye-searing, brain-melting, explainer videos, ads, product demos, and clips.
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Join the waitlist, comrade. We want you ✨
So anyway, when James gets to mixing up new rubber formulas, he runs into a problem:
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/652c90ac1b4f06722fea8354_G2A.webp)
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/652c90ad98d0347e1298bec7_G2B.webp)
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/652c90abf0575e553d95a56d_G2C.webp)
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/652c90acf57926537025eab7_G2D.webp)
James got no idea if the other rubber ingredient is borates or borax or bismuth or…
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/652c90b2973a0c4068eb201d_G2E.webp)
Yaaaa wrong choice, James.
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/652c90ab8cf10ebeb444de4b_G2F.webp)
That’s James’ silicone oil and boric acid rubber.
But, rubber’s supposed to be – ya know, rubber.
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/652c90ab9da26969d30af747_G2G.webp)
And James’ creation?
James’ creation could kind of flow:
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/652c90ab564b1898de3d590b_G2H.webp)
And bounce:
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/652c90ac0a4a383005ade2df_G2I.webp)
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/652c90ac15ed47e8821369e7_G2J.webp)
And stretch:
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/652c90ac8906a47e036fac9f_G2K.webp)
And…randomly transfer newspaper ink onto itself??
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/652c90ac6f6d5dada5da8278_G2L.webp)
All together, this accidental rubber thing was kinda cool!
So James names his new invention nutty putty and starts selling it for $1.
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/652c90ac5d95d020e923c4c9_G2M.webp)
Then after the war ends, James rebrands his nutty putty as silly putty:
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/652c90ac7cc521bf2598d2c5_G2N.webp)
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/652c90ac4a0abb202f4865a9_G2O.webp)
![](https://cdn.prod.website-files.com/649aa49e57793ed61ecbd3fd/652c90ac69c390885781f403_G2P.webp)
And his ‘real solid liquid’ sold 300,000,000 units.
Stay Cute,
Henry & Dylan 🌈
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