The Invention of Spanx 💃

Henry Belcaster
Henry Belcaster
3 min read

Morning Curvy Queen!

Kim Kardashian.

That name do anything for you?

How about Sara Blakely?

Mmmm Sara Blakely.

Fine. You probably have no idea who Sara Blakely is.

But if you know Kim Kardashian’s shapewear brand SKIMS, then you kind of know Sara Blakely by transitive property.

See, Sara invented the original SKIMS 25 years ago.

And now she’s a billionaire because of it.

The year was 1998.

Sara was a tired, overworked fax machine saleswoman.

Clearly Sara was late for a very important date.

So she starts scurrying around her room looking for her sexy white bottoms.

The ones that really accentuate her figure.

The only problem?

Sara had some serious muff-age.

She couldn’t get in her pants.

But she saw a sad pair of pantyhose across the room:

No, just kidding.

She didn’t put them on her head lol.

She’s smarter than that.

She chops the feet of the pantyhose off and slides them on her legs.

It worked!

Sara had just created a new Shapewear – Spanx.

A brand of body-shaping undergarments designed to smooth, lift, and contour the body.

It was Sara’s ticket from fax machine saleswoman to billionaire status.

And now that I think about it, you’ve probably seen her on Shark Tank being a beast:

Stay Cute,
Henry & Dylan 🌈

P.S if you enjoyed this lesson, forward it to a friend.

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